>> part of it is technological but the are being required by law to buy. this is an overpriced product. it's very tightly regulated and it's not the kind of -- it doesn't adapt to changing circumstances. it says that everyone should want the same thing and that's not true. >> what about this, kim, much talked about white house offensive that they are going on to tell this, not only to get millennials to enroll but they are picking anecdotes for this person gets health because they couldn't get coverage before, this person had pre-existing coverage, this person is now on medicaid? it's a very concerted, deliberate strategy. what's behind this? >> well, they are trying to suggest that it works and they now have the website somewhat in order on the front end so they can say, you can get there. the problem is, they have ten of these examples and that has to be compared against the millions of people who are losing their coverage. and so what you see is people like mary landrieu saying -- >> senator from louisiana. >> yes, in a tough re-election this next year.